How a format delivers a lot of important information in a short space of time
How a predictably unpredictable format has built a massive and engaged fandom
How a beautifully crafted animated loop built a fanbase of 12 million subscribers on YouTube
How a reality show built accountability into the format
How a format challenges the idea the opera belongs to a different time
How a podcast about hypnosis uses wordplay and absurdity to keep listeners hooked
How a sport format has been used to decide who is the best at everything
How a local plumber used parody to capture the attention of millions
How a beautifully designed story creates unforgettable and surprising moments
How a song format turns a traditional structure on it's head
How a YouTube cookery format makes learning such fun
How a format about gossip become the podcast everyone is talking about
