How the most hyped ad event of the year can still, sometimes, cut through
How a comic book series became an international hit using a traditional TV structure.
How a format makes the little rituals of the rich and famous so fascinating
How a comedy sketch format built fans around spinoffs of its own spinoffs
How a simple game format captured the world's imagination in the first weeks 2022
How time is used as a format trick to give a story focus
How a YouTube format turned a solo endeavour into a shared experience
How a property format makes house viewing a new form of escapism
How the end credits of movies evolved into world-building formats
How a podcast format delivers more in than ten minutes than others do in an hour
How a book format became a film, and a game, and a smash Netflix series, and more...
How a quiz format has remained virtually unchanged for fifty four years
