How to go viral by not trying to go viral
How a format made it to 11 seasons despite being described as 'a little one-trick'
How a podcast about football and language captured attention in a crowded market
How a roundtable discussion format uses categories in a smart way
How the most hyped ad event of the year can still, sometimes, cut through
How a comic book series became an international hit using a traditional TV structure.
How a format makes the little rituals of the rich and famous so fascinating
How a comedy sketch format built fans around spinoffs of its own spinoffs
How a simple game format captured the world's imagination in the first weeks 2022
How time is used as a format trick to give a story focus
How a YouTube format turned a solo endeavour into a shared experience
How a property format makes house viewing a new form of escapism
