Who said 'how to' videos couldn't be fun?
How a big budget approach to documenting our obsessions makes for essential viewing
How a limited format exposes our deepest desires
How a reality show took fly-on-the-wall to a whole new level
How knowing the end of the story can make formats better
How a podcast uses playfulness to unlock deep investigative stories
How a card game helped us fall down pre-internet rabbit holes
How a really small tweak to a format changed a show in a huge way
How a throwaway comedy idea became a habit its creator can't break
How a newspaper column became the de facto structure for formats like this
How a four word question can reveal so much about strangers around the world
How a 3 hour Dutch TV show gets people in front of the telly on summer evenings
