How a simple format became universally loved
How unstructured stories send us to slumber
How a format introduced a new phrase to the world
How a web series format made an unnamed music genre a household name
How a podcast format makes the things we don't think about so unforgettable.
How breaking the cardinal rule of magic leads to an astonishing finale
How a reality race format made travel documentary a gripping watch
How reaction videos re-invented how we listen to nostalgia
How a simple format makes complex decision making easier
How a format combines ‘warm and fuzzy’ or ‘uncomfortably harsh’
How memes help make sense of the news
