How the end credits of movies evolved into world-building formats
How a podcast format delivers more in than ten minutes than others do in an hour
How a book format became a film, and a game, and a smash Netflix series, and more...
How a quiz format has remained virtually unchanged for fifty four years
How a single list of data became one of the most influential formats of the twentieth century
How a simple quiz became one of the most viral quizzes of the time
How a simple format became universally loved
How unstructured stories send us to slumber
How a format introduced a new phrase to the world
How a web series format made an unnamed music genre a household name
How a podcast format makes the things we don't think about so unforgettable.
How breaking the cardinal rule of magic leads to an astonishing finale
