How a joke set up acts like a humour chassis
How a format put the transformative power of making at its heart
To celebrate two years of Formats Unpacked we've compiled our favourite formats
How a lighthearted interview format became the 'greatest radio show of all time'
How a news format used Smart Brevity to build a huge audience
How a gardener wrote a book in project management software so that people could edit their own versions
How to go viral by not trying to go viral
How a format made it to 11 seasons despite being described as 'a little one-trick'
How a podcast about football and language captured attention in a crowded market
How a roundtable discussion format uses categories in a smart way
How the most hyped ad event of the year can still, sometimes, cut through
How a comic book series became an international hit using a traditional TV structure.