How a format uses a newsletter to create intimacy with the audience
How unpredictability and rising tension makes formats irresistible
What your industry, sector or organisation can learn from a daily football podcast
How a newspaper column about our health inspired a hit TV drama series
How a format turns a lecture into a piece of culture
How a format is built around listening, agreement and commitment
How a format already filled with drama, increases the intensity to epic levels
How a format elevates quest over character to involve viewers time and time again
Why the ultimate game show format is one that changes format every episode
How a format gets the world's biggest stars to eat hot chicken wings and answer even hotter questions?
How a format about music uses human stories to move your heart and your feet
How an interview format uses storytelling to make entrepreneur interviews relatable
